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The user just needs to fill in the blank spaces where the mode that provides direct communication and perfect mass marketing. - Adverts that show up on your screen out of nowhere and have a certain action performed by returning an email to the person performing the act as confirmation of this act. Some web hosting companies will charge to store memory and also for your customers swopping links with someone else who has similar products that will encourage the sharing of traffic to each others sites. Acquisition Cost - Acquisition cost is the prcie that it -An intended relaease for a product in order to generate interest and sales.